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The Listening Project
Immersive insights into Kiwi's challenges, motivations, values and visions
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Partners not customers
Small businesses often have a strong emotional connection with their customers. In a nutshell Small businesses often have a strong…
Contributor
Colleen Ryan
Sm
The SME conundrum
SME business owners know they have to spend more time on the business and less in the business. In a nutshell The key struggle for…
Contributor
Colleen Ryan
Sm
Who do SMEs listen to?
SMEs trust radio, but are wary of social media. In a nutshell SMEs most trusted information source is the radio. Blogs and trade…
Contributor
Colleen Ryan
Sm
Digital marketing - Holy Grail or sword of Damocles?
The ability for a small business to broadcast their product online and translate that into sales is game changing. In a nutshell…
Contributor
Colleen Ryan
Sm
Staying small and growing slow
Many innovative Kiwi SMEs aren’t future global giants – nor do they want to be. In a nutshell Many SME owners have no desire to turn…
Contributor
Colleen Ryan
Sm
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