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The Listening Project
Immersive insights into Kiwi's challenges, motivations, values and visions
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Health, fitness, experientialism and millennials
Health and wellbeing have become ingrained into our daily lives. In a nutshell Millennials are driving the cultural transformation…
Contributor
Antonia Mann
Mi
Partners not customers
Small businesses often have a strong emotional connection with their customers. In a nutshell Small businesses often have a strong…
Contributor
Colleen Ryan
Sm
New Zealand’s super diverse future is already here
It’s our responsibility to understand, welcome and connect with new migrants. It is a certain type of person who decides to leave…
Nm
The SME conundrum
SME business owners know they have to spend more time on the business and less in the business. In a nutshell The key struggle for…
Contributor
Colleen Ryan
Sm
Millennials, work and success
Millennials have undeservedly earned a bad rep when it comes to workplace behaviour. In a nutshell Measuring millennials'…
Contributor
Antonia Mann
Mi
A generation that thinks differently, but doesn't act it
What millennials think doesn’t always translate into how they act. In a nutshell There aren’t any drastic differences between…
Contributor
Colleen Ryan
Mi
Who do SMEs listen to?
SMEs trust radio, but are wary of social media. In a nutshell SMEs most trusted information source is the radio. Blogs and trade…
Contributor
Colleen Ryan
Sm
Makers of the new millennium
A lot has been made of the rise of maker movement. In a nutshell Millennials are at the helm of the marker movement, driven by a…
Contributor
Antonia Mann
Mi
Kiwi customer service through the eyes of new migrants
There isn’t much that falls below the high expectations of new migrants about New Zealand. In a nutshell New migrants are taken aback…
Contributor
Colleen Ryan
Nm
When not to target new New Zealanders
“I never thought of myself as ‘Asian’ until I moved to New Zealand. I’m not Asian, I’m Chinese, and I’m not just Chinese, I’m…
Contributor
Carl Sarney
Nm
New migrants' culture is not what you think
On a trip to Wellington recently I happened to share the flight with an overseas politician. In a nutshell People don’t arrive in New…
Contributor
Colleen Ryan
Nm
Digital marketing - Holy Grail or sword of Damocles?
The ability for a small business to broadcast their product online and translate that into sales is game changing. In a nutshell…
Contributor
Colleen Ryan
Sm
Staying small and growing slow
Many innovative Kiwi SMEs aren’t future global giants – nor do they want to be. In a nutshell Many SME owners have no desire to turn…
Contributor
Colleen Ryan
Sm
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