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The Knowledge Centre

The Knowledge Centre

Explore our latest thinking on topics at the heart of business

Auckland’s transport love affair

Separating Aucklanders from their beloved cars – easy right? In a nutshell Auckland's rapidly growing population is placing pressure…

Contributor
Shaun Fitzgibbon

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Bay Audiology's transformation story

Bay Audiology won twice at the 2017 TVNZ NZ Marketing Awards. In a nutshell Bay Audiology is a brand leader in the hearing aids…

Contributor
Colleen Ryan

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Finding the next big thing for Steinlager

How do you create a new product that sells out in stores and pubs in its first week? In a nutshell Co-creation is a technique we…

Contributor
Amber Coulter

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The missing heart of customer-centricity

Think back to the moment Trump got elected for President.  In a nutshell Customer-centricity is a response to people demanding more…

Contributor
Colleen Ryan

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Designing human behaviour

Good design good, bad design better? In a nutshell Seeking new and unfamiliar experiences is a fundamental behavioural tendency in…

Contributor
Colleen Ryan

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NZ Post on a customer centricity journey

When was the last time you posted a letter? When was the last time you shopped online? In a nutshell NZ Post have embarked on a…

Contributor
Colleen Ryan

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Show me the money

I’ve watched a lot of bad movies. In a nutshell Customer experience requires genuine and authentic care for the customer. At the same…

Contributor
Connon Bray

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Through the looking glass: the future of data

Data is quickly becoming an economy of its own. In a nutshell As we transition to Industry 4.0 the way we manage and curate data will…

Contributor
Jonny Almario

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Marrying commerce with conscience

The words ‘gambling’ and ‘social responsibility’ appear to be unnatural bedfellows. However, Lotto NZ (responsible for all lottery…

Contributor
Amber Coulter

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From cost centre to growth driver

I grew up in the 1980s. It really was the glory days, even if part of it was spent living in Ashburton. In a nutshell In the 1980s …

Contributor
Connon Bray

In

Why social purpose matters

If there is one thing you can say to sum up us humans, it’s that purpose matters. In a nutshell The depth to which we feel a sense of…

Contributor
Andrew Lewis

In

Kiwi humour and how it influences consumer behaviour

Ever given a speech at a wedding and tried to weave in a joke?  In a nutshell Humour is a powerful device used in marketing and…

Contributor
Carl Sarney

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