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WEBINAR

Finding Your Edge: Evidence, Strategy and Marketing that Makes a Difference

race cars

When you’re working at speed on marketing that matters, you need the weight of evidence behind you.

Evidence can be found anywhere, but how do you view it with a critical eye, and how do you ensure that human biases don't derail your thinking? In this free webinar, led by TRA partners Karin Glucina and Shaun Fitzgibbon, you'll learn:

  • How to choose the best marketing model for your organisation
  • How to start building your marketing evidence base
  • How to understand and counter biases in your thinking
  • How to achieve consilience 

With an evidence base to support your efforts, you’ll have a better chance of creating marketing that drives authentic conversations, enrols your wider team, and achieves organisational goals.

Sign up to watch the recording below:

 

Karin Glucina
Partner at TRA

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