The Knowledge Centre

A cultural lens on behaviour change

The cultural environment for behaviour change. In a nutshell There are many factors that influence people’s behaviour. Culture is an…

Auckland’s transport love affair

Separating Aucklanders from their beloved cars – easy right? In a nutshell Auckland's rapidly growing population is placing pressure…

Designing human behaviour

Good design good, bad design better? In a nutshell Seeking new and unfamiliar experiences is a fundamental behavioural tendency in…

The unthinking brain in a social cultural context

Applied behavioural science is a framework for our system 1 brains, but how do we reconcile that with cultural differences and our…

How do you solve a problem like climate change?

A cornerstone objective for the New Zealand government is to reduce carbon emissions. In a nutshell A cornerstone objective for the…

Kiwi humour and how it influences consumer behaviour

Ever given a speech at a wedding and tried to weave in a joke?  In a nutshell Humour is a powerful device used in marketing and…

Fake news still has the power to persuade

Now that fake news has been exposed, has it lost its power to influence? In a nutshell Much of what we see and hear, including…

Let me make you an offer you can refuse: does loyalty work?

If there is one truism that can be taken from every gangster film ever made, it’s that you can’t buy loyalty in the business world. In…

Is your loyalty scheme working for you?

Studies claim that loyalty schemes are powerful business drivers.  In a nutshell Our research has shown that loyalty programmes hold…

The four levels of consciousness

Milking it: why value is relative

One of the persistent public views that exists around marketing and advertising is that these industries are great manipulators of us…

The lying game

Why marketers need to do less asking and more watching. In a nutshell Our brain is processing information and coming to outcomes…