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The Knowledge Centre

The Knowledge Centre

Explore our latest thinking on topics at the heart of business

Norm Storming

Webinar: Norm Storming All marketing, ultimately, is about changing behaviours. Choose this, not that. Do this, not that. Leveraging…

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A cultural lens on behaviour change

The cultural environment for behaviour change. In a nutshell There are many factors that influence people’s behaviour. Culture is an…

Contributor
Colleen Ryan

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Auckland’s transport love affair

Separating Aucklanders from their beloved cars – easy right? In a nutshell Auckland's rapidly growing population is placing pressure…

Contributor
Shaun Fitzgibbon

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Designing human behaviour

Good design good, bad design better? In a nutshell Seeking new and unfamiliar experiences is a fundamental behavioural tendency in…

Contributor
Colleen Ryan

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What will in a meta-normal, post-Covid-19 world.

Has what matters to you changed this year? In a nutshell Instead of focusing on what behaviour will persist and which won’t in the…

Contributor
Colleen Ryan

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Losses and gains: has the equation changed with Covid-19?

We all like to think that when we make decisions, we are logical and have complete insight into the factors determining the choices we…

Contributor
Alice Olliver

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Why should marketers care about MindSets?

In the wonderful children’s book, The Snail and The Whale, there’s a seasnail who lives on a rock by the dock with the other snails in…

Contributor
Andrew Gale

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The power of personal norms

Did your dad ever let you change the gears while he was driving? In a nutshell Our personal norms are formed when we're young, and as…

Contributor
Colleen Ryan

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The behavioural pull of social norms

I don't care what the other kids are doing/wearing/eating - you're not having that! The statement that makes any kid feel desperately…

Contributor
Colleen Ryan

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Do as I say, not as I do

Did your mum ever say that to you? Or something similar? Even as a child, it seemed an unreasonable command. I didn’t know at the time…

Contributor
Colleen Ryan

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Behaviour change in a multicultural context

Cultural sensitivity and empathy is the key to influencing behaviour.  In a nutshell Social norms directly influence our behaviour…

Contributor
Ellie Copeland

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The unthinking brain in a social cultural context

Applied behavioural science is a framework for our system 1 brains, but how do we reconcile that with cultural differences and our…

Contributor
Colleen Ryan

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