The Knowledge Centre

A cultural lens on behaviour change

The cultural environment for behaviour change. In a nutshell There are many factors that influence people’s behaviour. Culture is an…

Let me make you an offer you can refuse: does loyalty work?

If there is one truism that can be taken from every gangster film ever made, it’s that you can’t buy loyalty in the business world. In…

Auckland’s transport love affair

Separating Aucklanders from their beloved cars – easy right? In a nutshell Auckland's rapidly growing population is placing pressure…

Designing human behaviour

Good design good, bad design better? In a nutshell Seeking new and unfamiliar experiences is a fundamental behavioural tendency in…

Fake news still has the power to persuade

Now that fake news has been exposed, has it lost its power to influence? In a nutshell Much of what we see and hear, including…

Is your loyalty scheme working for you?

Studies claim that loyalty schemes are powerful business drivers.  In a nutshell Our research has shown that loyalty programmes hold…

You're not crazy: Coke does taste better in a glass bottle

I can categorically say that Coke tastes better in a glass bottle than it does in a plastic one. In a nutshell Identical products can…

The lying game

Why marketers need to do less asking and more watching. In a nutshell Our brain is processing information and coming to outcomes…

Why memories matter more than experiences

Like most men of a certain age (old but still in a state of arrested development), I got excited by Star Wars: The Force Awakens. In a…

Closing the loop: what marketers can learn from Mozart's syphilis

It is widely believed that Mozart died of mercury poisoning while attempting to cure himself of a nasty bout of syphilis. In a…

The four levels of consciousness

Milking it: why value is relative

One of the persistent public views that exists around marketing and advertising is that these industries are great manipulators of us…