The Knowledge Centre

Creating meaning from data

Think how much better the soothsayers would have been if they had had access to datasets and the internet. In a nutshell With the…

Curated data and the business of insights

“Not everything that can be counted counts, and not everything that counts can be counted.” - Albert Einstein In a nutshell Numbers…

Our three big data commandments

Our job at TRA is to know people. To understand why we act the way we do, and to deduce what this says about what we are seeking from…

Understanding behaviour with data analytics

Through the looking glass: the future of data

Data is quickly becoming an economy of its own. In a nutshell As we transition to Industry 4.0 the way we manage and curate data will…

A sell-out Smarter Data conference is a sign of the times

Data is now top of the table and key to long term competitive strategy. In a nutshell There is a move from data being used…

Reading the future from the fall out

Chaos theory was very popular a few years ago. In a nutshell We can look at data about macro global movements in population, climate…

Effectively implementing a data-driven strategy

We work with a lot of organisations at various levels of advancement along the data journey. Many are just setting out with copious…

The new data

The world is changing and we have to keep up.  In a nutshell A staggering amount of data is created every day. But this isn't all…

The rise of the machines: to be feared or revered?

We’ve all seen the pop culture depictions of AI...  In a nutshell The majority of the world’s largest companies are investing heavily…

Proving the effectiveness of contactless

One in five transactions in New Zealand are now made via contactless and mobile card payments, and these numbers are growing steadily…

Fusion of data extends our range of senses

I see what you mean. I hear what you say. I feel for you. It leaves a bad taste. It touched my heart. In a nutshell We are influenced…