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The Knowledge Centre

The Knowledge Centre

Explore our latest thinking on topics at the heart of business

The fine art of influencing customer-centricity

Customer-centricity has been the dominant business narrative for some time now.  In a nutshell People like to make decisions that…

Contributor
Andrew Lewis

Cc

Finding the next big thing for Steinlager

How do you create a new product that sells out in stores and pubs in its first week? In a nutshell Co-creation is a technique we…

Contributor
Amber Coulter

Cc

The missing heart of customer-centricity

Think back to the moment Trump got elected for President.  In a nutshell Customer-centricity is a response to people demanding more…

Contributor
Colleen Ryan

Cc

NZ Post on a customer centricity journey

When was the last time you posted a letter? When was the last time you shopped online? In a nutshell NZ Post have embarked on a…

Contributor
Colleen Ryan

Cc

Show me the money

I’ve watched a lot of bad movies. In a nutshell Customer experience requires genuine and authentic care for the customer. At the same…

Contributor
Connon Bray

Cc

The marketing moments that matter

In performing arts, the first and most important principle taught is ‘timing is everything'.   In a nutshell The rise of customer…

Contributor
Shaun Fitzgibbon

Cc

Elementary, My Dear Watson: Finding Evidence

Mystery novels are one of my favourite genres. Low-brow you might say, but the great detective novelist knows more about human nature…

Contributor
Karin Glucina

Cc

I’ve got my evidence, but how do I convince my stakeholders?

When marketers are all following similar strategies, have similar tools and technology, it is marketing execution that gives the edge…

Contributor
Karin Glucina

Cc

FOMO in Insights

We are all addicted to our screens to a greater or lesser extent and there are endless theories about why – FOMO being one of the strong…

Contributor
Colleen Ryan

Cc

Understanding MindSets to be relevant

The marketing industry is largely dominated by progressively minded individuals. In a nutshell The marketing industry is dominated by…

Contributor
Carl Sarney

Cc

Seeing through another's eyes

Sometimes the challenges we help businesses overcome are relatively simple, at other times they’re much tougher. In a nutshell We…

Contributor
Amber Coulter

Cc

It's the customer's journey, not yours

We are in the era of customer-centricity – in all its manifestations. In a nutshell Customer experience has become a core focus in…

Contributor
Colleen Ryan

Cc

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