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The Knowledge Centre

The Knowledge Centre

Explore our latest thinking on topics at the heart of business

Sex matters

Much of the data that is emerging about people’s feelings and concerns about COVID-19 and the lockdown is, not surprisingly, influenced…

Contributor
Colleen Ryan

Cv

In a crisis, how do mindsets influence our behaviour?

Our mindset helps us frame and position ourselves in the world. In a nutshell New Zealanders' approach to life can influence how they…

Contributor
Jonny Almario

Cv

What do Kiwis want brands to get behind?

With so many worthy causes, what should brands support? In a nutshell Is there a role for brands in tackling important issues? Our…

Contributor
Colleen Ryan

Cv

When visions of a new life add uncertainty

People want their old lives back. Visions of a new life just add uncertainty. In a nutshell New Zealanders, feeling a mix of fear and…

Contributor
Colleen Ryan

Cv

When progress is on pause, how should organisations behave?

How can organisations speak to Kiwis when their priorities and plans are disrupted by crises?  In a nutshell In early 2020 we asked…

Contributor
Colleen Ryan

Cv

A nation of independently minded rule benders

How can we speak to Kiwis who value their individuality and freedom during COVID-19? We are in this together is very much the mantra of…

Contributor
Colleen Ryan

Cv

Kiwis or New Zealanders?

Kiwis or New Zealanders? In a nutshell Call us Kiwis: two thirds of people we interviewed wanted to be known as Kiwis. Remember to…

Contributor
Colleen Ryan

Cv

Brand purpose during COVID-19

Long before the COVID-19 crisis, we knew that people want brands that are useful, and that they frame brands in terms of what they do,…

Contributor
Colleen Ryan

Cv

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