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When visions of a new life add uncertainty
People want their old lives back. Visions of a new life just add uncertainty. In a nutshell New Zealanders, feeling a mix of fear and…
Contributor
Colleen Ryan
Cv
When progress is on pause, how should organisations behave?
How can organisations speak to Kiwis when their priorities and plans are disrupted by crises? In a nutshell In early 2020 we asked…
Contributor
Colleen Ryan
Cv
A nation of independently minded rule benders
How can we speak to Kiwis who value their individuality and freedom during COVID-19? We are in this together is very much the mantra of…
Contributor
Colleen Ryan
Cv
Kiwis or New Zealanders?
Kiwis or New Zealanders? In a nutshell Call us Kiwis: two thirds of people we interviewed wanted to be known as Kiwis. Remember to…
Contributor
Colleen Ryan
Cv
Brand purpose during COVID-19
Long before the COVID-19 crisis, we knew that people want brands that are useful, and that they frame brands in terms of what they do,…
Contributor
Colleen Ryan
Cv
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