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Mercury's purpose pays
There's been talk recently of short-termism acting to the long term detriment of brands. In a nutshell Purpose is the basis for any…
Contributor
Karin Glucina
Br
When brands breach the fourth wall
There is a new set of rules when brands breach the fourth wall on social media. Key takeouts Brands using social media to convey…
Contributor
Colleen Ryan
Br
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