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The Knowledge Centre

The Knowledge Centre

Explore our latest thinking on topics at the heart of business

Looking back to go forward: marketing’s digital evolution

This is a landmark year in the evolution of digital marketing. In a nutshell We’ve now had a long enough history of digital marketing…

Contributor
Tim Gregory

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Bay Audiology's transformation story

Bay Audiology won twice at the 2017 TVNZ NZ Marketing Awards. In a nutshell Bay Audiology is a brand leader in the hearing aids…

Contributor
Colleen Ryan

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The grammar of brands

We Uber, we Skype, we Google. In a nutshell Brands as verbs speaks to a paradigm shift in the last decade about how people feel about…

Contributor
Colleen Ryan

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We still need big ideas in the age of personalisation

The greatest science fiction films all share a common, scary ability to accurately predict consumer behaviour and marketing trends. In…

Contributor
Andrew Lewis

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Mercury's purpose pays

There's been discussion recently of short-termism acting to the long term detriment of brands. In a nutshell Purpose is the basis for…

Contributor
Karin Glucina

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Why brand advertising is losing its mojo

A few nights back, my partner and I decided we needed to take the family on holiday to Fiji. In a nutshell Brands have far lower…

Contributor
Andrew Lewis

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More doing, less describing

What brands can learn from actors.  In a nutshell There are underlying and systemic issues with how we are approaching building…

Contributor
Andrew Lewis

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When brands breach the fourth wall

There is a new set of rules when brands breach the fourth wall on social media. Key takeouts Brands using social media to convey…

Contributor
Colleen Ryan

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