The Knowledge Centre

The fine art of practicing what you preach

Creating a business with a stated mission to uncover growth for organisations through the adoption of a human-centric mindset is a bold…

Creating meaning from data

Think how much better the soothsayers would have been if they had had access to datasets and the internet. In a nutshell With the…

Re-imagining the advertising playbook

As a species, we are not good at change. In a nutshell Commercial messages offer less value and are now less relevant in traditional…

Customer obsession and the keys to growth

Putting the customer at the heart of a business is not a new construct. In a nutshell Most organisations have taken steps to better…

A cultural lens on behaviour change

The cultural environment for behaviour change. In a nutshell There are many factors that influence people’s behaviour. Culture is an…

Inside the minds of Kiwi organisations

Being true to your beliefs is easy to say but equally easy to forget that it requires us to act. In a nutshell We've recently carried…

Curated data and the business of insights

“Not everything that can be counted counts, and not everything that counts can be counted.” - Albert Einstein In a nutshell Numbers…

Our three big data commandments

Our job at TRA is to know people. To understand why we act the way we do, and to deduce what this says about what we are seeking from…

The fine art of influencing customer-centricity

Customer-centricity has been the dominant business narrative for some time now.  In a nutshell People like to make decisions that…

Understanding behaviour with data analytics

The power of distinctive assets

It’s hardly surprising that we are obsessed with change. In a nutshell Distinctive assets are the things that make a brand instantly…

Creating purpose driven growth from the inside out

The modern day focus on ‘the customer’ often does not translate to one of the most important assets in an organisation – its employees…